C25120SM - Business Administration Social Media Marketing Certificate

Demonstrate understanding of the legal environment of business. (BUS 115)

Demonstrate an understanding of short, medium, and long-term money management skills as well as the use of basic financial analysis in business. (BUS 125, BUS 225, BUS 280)

Demonstrate effective written and oral presentation skills in business documents and in response to business situations. (BUS 260)

Apply quantitative and qualitative decision-making tools and analytical methods to solve problems faced by organizations. (BUS 137, BAS 120)

Perform research and analysis to identify and explain target markets. (MKT 120, BUS 230, BUS 280)

Demonstrate an understanding of the free market system, economic concepts, and how they apply to domestic and international business as well as personal situations.

Demonstrate knowledge of contemporary practices in leading and managing people in all types of organizations.

Apply marketing skills and knowledge using social media technologies.